Based on immense Pro AV experience, here are best practices companies can follow to maximize their AV success:
● Involve your AV partner early
Today’s elite AV fully integrates into the event vision from day one planning. Work with providers from the start to holistically choreograph lighting, sound, video, and more.
● Know your audience intimately
Dial in demographics, psychographics, pain points, and goals. These shape effective messaging and media selection. Customize accordingly.
● Guide attention strategically
Use clear on-screen focal points, spotlighting, spatial sound, and cinematic lighting transitions. Watch as your audience focuses on what’s up.
● Layer elements for impact
Combine striking video, immersive sound, cutting-edge lighting, scents, atmospherics, and interactive technology. Together with delicious food, this makes for wonderful connections.
● Demand continuity
Do an art direction across all AV components. This builds professional cohesion and amplification of your vision.
● Expect flawless execution
Working with experienced teams ensures perfectly timed, glitch-free AV delivery. To professionals, an “event day pressure” does not exist.
Following these guidelines will help you maximize value from integrated AV production.
● Start planning early
Bring your AV partner onto the core event team from day one. Advanced solutions require an extended lead time to design, resource, and produce flawlessly.
● Define clear goals and metrics
Clarify what event success looks like from the outset via measurable KPIs. This allows data-driven AV design focused on ROI.
● Budget for quality
Like any investment, you get what you pay for in AV. Work with leading providers to achieve elite, reliable production. This makes it perfect for high-stakes corporate events.
